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- Born To Be Wild - Steppenwolf

Featured Studio Owner

Craig Peterson
Home Video Studio - Arlington

Date: 11/22/2017

What do you get when you combine creative flair, a tireless work ethic, and a natural empathy for people? You get Craig Peterson, our studio owner in Mansfield, Texas. “I was born with a creative soul, witnessed my father’s daily diligence at his job, and received my mother’s love of serving her fellow human beings,” says Peterson, “and being a studio owner pushes me in all these areas every day.”

Craig grew up on the high plains of the Upper Midwest in South Dakota. Loving sports and music he played on his varsity football team and played clarinet in the band. After deciding he’d rather play music than get hit in the face he picked up a saxophone and never looked back, eventually performing with the likes of the Temptations, The Four Tops, Wayne Newton and Aretha Franklin. He also developed a love of production, writing and producing jingles and original music for a busy jingle house in Indianapolis.

It was in the music production business that Peterson met Robert Hanley through a mutual friend. That meeting led to being a Home Video Studio associate for eleven years. He started by managing Robert Hanley’s flagship studio in Indianapolis, Indiana. “I was hungry to learn everything about this business!” says Peterson. “I would stay late and come in Saturdays just to learn. In fact, I remember one Friday Robert telling me -kindly of course - to not come in tomorrow,” he laughs.

From that position he went on to wear just about every hat there is to wear on the support side of Home Video Studio, from managing the Film Transfer Department, to managing the support staff, to daily attending to studio owners’ needs as Director of Studio Development to the installation & launching of brand new studios, to helping with the planning and execution of the Annual Getaway to occasionally emceeing the annual Hanley Awards Gala.

One thing Craig was eying during all that time was being a studio owner himself, so when an opportunity came to become an owner he jumped on it. “I’d been preaching the HVS directive: ‘Enact programs quickly’ for years and I took it to heart. I was ready to hit the ground running!”

On January 5, 2016 Craig opened his doors and put into practice what he’d been telling other new owners for years. He’s also learning, with his own business, how to juggle a busy production schedule, market his business, provide excellent customer care, and keep up with all the technical advances. Although the HVS standard questionnaire is usually reserved for seasoned veterans with sage advice Craig has learned a lot over the years, and has particularly learned a lot as a studio owner:

Do any significant days and/or projects stick out so far?

Five thousand 35mm slides coming in the door is always memorable. And one lady brought in so many photos we lined them up, measured how many were in an inch, and measured the lineup. Usually, though, it’s family stuff you remember, like an unexpected memorial or things that mean the world to your customer.

Who are some of your influences?

It seem that my influences have always been hard and dedicated workers, no matter the field. First was my father – just a guy who loved his family and sacrificed to care of them. Then came sports heroes… Bart Starr posters adorned my bedroom as a kid because I loved his story of being a nobody and becoming the QB of one of the most storied and celebrated teams in NFL history. Then came my musical heroes like John Coltrane. You know what’s great about Coltrane? He was not a prodigy. If you hear him even in his early twenties, when most world-changing musicians are coming to the fore, he’s not a very good sax player. And he became a watershed legend. But he stunk and grew to that point. That’s inspiring!

What, so far, do you deem vital to success at this business?

Dedicate. Sell out. Don’t dabble. Do it or don’t. Was it Alexander who would land all his soldiers and set their boats on fire? That makes choices easy, doesn’t it?

What are some goals?

First goal? Consistently make $15,000 a month.

What part of the business comes easy for you? What part of the business is difficult?

I can make people feel good and feel comfortable with entrusting their projects to me. I’m decent enough with technology. I was raised to be nice (good Upper Midwest stock) and I want to please everybody by overpromising and maybe underpricing. I’ve already learned that it makes for disappointing your customers and yourself.

Any sayings, quotes, or aphorisms that you adhere to that apply to your business?

My favorite aphorism applies to the above answer: “Rocks are hard and water is wet.”

What are some prominent lessons you've learned so far?

Market daily. Tell people what you do wherever you go. You must advertise consistently. A lapse in your visibility is like an air bubble in your brake line.

Craig Peterson
Arlington TX

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Here's what we'll cover at Show 'N Tell Saturday.

The number one thing we'll cover is making money in the video business. I'll cover pricing video as well as collecting the money. What's the difference between a $500.00 video and a $5000.00 video? Are you leaving money on the table? I'll teach you how we do it! Oh... what about a $30,000.00 video?
This is the great unknown for most people who attempt to enter our industry. How do you get business and find clients? I'll share with you.
I'll cover our 12 month and 21 day in person training program in depth. How do we take you from where you are now to where you want to be? We are very good at this as long as you can take that first step and get to Show 'N Tell!
You'll be in my studio all day so we'll definitely get into the nitty gritty on equipment and gear. How will you outfit your studio? Do you have current equipment that can be used? Maybe and if so that will save you some money.
Home Video Studio is a short cut to success. You may be looking for both financial success and creative achievements - money in the bank and an Oscar! We make no promises except to put you in an environment with others who have the same vision. Our mission is to help you achieve success as you define it.
Not everyone is out to make a fortune. Home Video Studio is a very fun and exciting business and lifestyle. Want to turn your hobby into a real live functioning studio? We can do that for you. Want to get your family involved in the business? We'll help train them. This is a very family friendly business.
We'll discuss transitions and getting started. Going to quit your job? Come out of retirement? Convert a 401k? Will you work the studio part time until you can go full time? We will start designing a plan for you at Show 'N Tell Saturday.
We are experts in funding and financing. If you need us to help you find the money we would be happy to. It is easy to convert a 401k or IRA with zero penalty. Many people do a refi or a home equity loan. There are other avenues as well. One of the things we do on Saturday afternoon is cover financing. It's not that difficult. If you need consultation on funding call us.

We suggest you bring your spouse/partner to our Show 'N Tell Saturday. That's our treat. You'll know a whole lot more about running a Home Video Studio by end of day on Saturday!

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Oct 19, 2018 at 2:00 PM EDT.

"Making Money With Video"

In forty-seven minutes we'll cover:

  1. What makes HVS the perfect business for the right person.
  2. The basic principles that drive our business.
  3. The training and support you will receive.
  4. Home-based and Studio Store options.
  5. Ramp up times - how quickly can you be profitable?
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Show 'N Tell: A first glimpse
john and tammy
"Tammy and I came to a Show 'N Tell Saturday. The initial conversation was Robert talking about what it is to be a Home Video studio Owner. Of course we'd listened to the CD's over and over in our car for a couple of months. I think Then we had the presentation and we signed right there at the end of the presentation."
- John Montgomery - Newark, OH.
tony and lori
"Our Show 'N Tell Saturday was on May 11, 2002 - Mother's Day weekend! We were already operating our own video business, but we wanted to run it at a higher level with better equipment. We needed a plan and a system like the one offered by Home Video Studio. If you're thinking about HVS, you should go to Show 'N Tell Saturday."
- Tony & Lori Melendez - Amherst, OH.
Call 317-358-5932 or 1-866-714-1956 to reserve your spot! Or Email Robert@homevideostudio.com. Space is limited. Travel paid for qualified attendees!
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