FOCUS ON MARKETING - The key to your success!
SKnowing how to market your video business is vital to your new company's future! That is why we spend over 100 hours on marketing training during your first year focusing on how to make as many people, companies and organizations aware of your Home Video Studio. We teach you how to market the HVS brand, how to get new customers how to keep them coming back for more videos!
We are often asked about the marketing plan. "How will we get business?!" they will say. That's a good question and we have an excellent answer: With Home Video Studio's staff of marketing instructors, our in house art and web departments, and our network of helpful owners, you can leverage our experience and expertise to make your business the success you know it can be. We'll share our best practices with you.
Through the HVS plan, you will know what works and what doesn't. At "Basic Training", we take you through our marketing plan where you'll be amazed and impressed with the scope of the system and the expertise of our staff.
Our marketing system has been tried and tested over the past 28 years. The words of HVS founder Robert Hanley demonstrate the power of leveraging the experience of others. His struggle in developing a solid, effective marketing tool is to your advantage!
"I began marketing this business in 1982, but I didn't hit on what really works until around 1991 - the Fall of 1991 actually. I tried everything in the film and video business, from doing TV commercials for large, national advertising accounts to working on lengthy product and training videos, to writing, producing, shooting, editing, and selling a feature length film! As I learned more about the Business (with a capital "B"), I discovered the secret of time leveraging - being able to do more things in each hour to generate that magic word - profit! In the process, I developed advertising and marketing tools that really work AND I discarded all of those things that didn't! I refined the system over the years until I knew what to expect with each project I started. In short, I have done all of the groundwork for you; you simply follow the system. You don't have to "reinvent" the wheel all over again! --- Robert Hanley, HVS
Here are some brief examples of the marketing system Hanley created:
1) Your own web site
We make a great deal of money through our websites. Our web design department will provide you with your own website where customer internet searches for video services
will lead them straight to you! We have one of the best webmasters in the business and we mean business. Your new website will immediately pull in business.
2) Daily Dashbaord and OTIS
The Daily Dashboard is our company-wide communication, marketing and advertising tool for all matters related to Home Video Studio. It even includes O.T.I.S., our Online Tracking Information System where you and your customers can monitor the status of projects. Both are great marketing tools for you as a studio owner.
3) Internet Marketing Power
We won't get too descriptive here as to what we do to drive business to your doorstep. After we've developed our net secrets over the years suffice it to say we get the job done. Home Video Studio is basically a vehicle for making money with video. We'll teach you how to lure business to your new studio.
4) Direct Mail
We'll provide you with a refined version of HVS's very first direct mail piece. Our studio owners call it the "magnet" because it has attracted hundreds of thousands of dollars in business! It works.
Additional examples of our marketing system:
- Low-cost and NO-cost advertising
- HVS National Sales Meeting every Monday morning
- 18 Full Color Brochures
- In-Studio Displays
- Direct Mail Postcards
- The Secret Equation
- Friday Afternoon Marketing Call
- And More!
