Bob Madden is a numbers guy who has spent most of his 30-year career in finance consulting for several Fortune 500 companies. Today, as a new Home Video Studio owner, Bob is still crunching numbers, but it's to improve his own business' bottom line. He decided to start a second career to pursue his creative interest in computer graphics and animation through video.

He's proud to brag a little that his studio's monthly spreadsheet continues to add more figures to his sales column. Bob was installed in November 2007 and with less than a year under his belt; he won a Hanley Award at Getaway 8 in Walt Disney World in August for Most Improved studio owner.

This North Carolina studio owner says most of his customers find out about him through the Yellow Pages or the Internet. His colorful SUV vehicle wrap - that was also nominated for a Hanley Award in the That's A Wrap category - is also drawing attention.

"My projects have run the gamut of photo keepsakes, video production, and even a lot of audio transfers lately," says Bob, who admits that his biggest challenge is finding the time to do the marketing necessary to grow his studio sales figures even higher.

But he's determined to do more marketing efforts. This month, for instance, he is attending two expo trade shows and plans on meeting with several larger video production companies to become referral partners. Bob is planting a variety of seeds in his area that he hopes will soon come to harvest.

"I hardly pass anyone anymore without handing them my business card," adds Bob. "I even put my cards in with my bank deposits."

He is also a visionary. Bob doesn't want to own just one studio. His ultimate goal is to have at least 5 or 6 more Home Video Studios located throughout his state. He figures it's just a numbers game.

Best wishes, Bob, on achieving your dreams. You're off to a great start!

Bob Madden
Mooresville NC

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