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Featured Studio Owner

Chris and Michelle Moen
Home Video Studio - Bloomington

Date: 09/03/2015

Chris and Michelle had a great August. In July they returned from HVS' 15th Annual Getaway as recipients of The Rising Star Award, then rose to the top of the sales ladder by having their best week ever. With both the "flash" and the "cash" who better to be our August Studio Owners of the Month? Here is an article published about two and a half years ago that tells their story. Then we'll give you a follow-up:

Chris and Michelle Moen had a dream. Call it The American Dream. Like all dreams it started in their imaginations. Now it's real. It began as a passion. Now it has blossomed into a profession.

Before Home Video Studio Chris had been a video hobbyist: "I enjoyed doing personal projects and archiving photos and documents for friends and relatives," says Chris, "but I always wanted to make a business out of it." Michelle amplifies this claim: "We knew it was going to happen when the time was right. It was so real we even had a domain name that we kept renewing for our "imaginary" business."

Then nearly two years ago the right time came. Chris and Michelle became Home Video Studio owners. Last month Chris and Michelle Moen had their best month ever. Meet the Moens from Bloomington, Minnesota. They are Home Video Studio's May 2013 Owners of the Month.

Growing up in the Twin Cities area Chris and Michelle came to appreciate the "lights, camera and action" of video by way of show biz. Chris fancied himself as an actor but quickly found a home on the other side of the camera: "I became technically proficient by way of my horrible acting!" laughs Chris. "I tried out for my high school theater but the director suggested I try my hand as a tech." Michelle, on the other hand, had a penchant for song and dance. As a matter of fact she auditioned and won a position with the internationally renowned "Young Americans" and was soon in California dancing at Disneyland.

Still single Chris extended his technical education by enrolling and graduating from Full Sail University in Florida. Soon he was Production Coordinator for Theatrical Presentations International where he was involved in NFL halftime shows, Major League All-Star Games and The Olympic Games. During this time Michelle decided to come back to the Midwest and began working for a marketing company.

Chris and Michelle finally met by way of a mutual friend and were married. Soon after Chris took on a hefty yet fulfilling role as Presentation Technology Director for a huge Twin Cities area church with 10,000 members and five weekend services. There he headed up all aspects of video presentation including video shooting, editing, audio and graphics. His love of people (and patience) was also honed there as he taught many church volunteers to become proficient with the hardware and software provided.

One day, still harboring the dream of owning his own studio, Chris happened to see another Home Video Studio in the Minneapolis Metro Area. It was exactly what he wanted. A few phone calls, a few logistics, and soon Chris and Michelle were equipped and ready to do business as Home Video Studio, Bloomington MN. They began as a part-time studio but went full time nearly a year ago.

"Like most studio owners will tell you," says Chris, "the best part of being an owner in an established franchise system like this is that you don't have to reinvent the wheel. I wanted to be in business for myself but, hey, if there's a proven marketing plan, proven equipment and all the experience I'm going to take advantage of that."

Like many husband and wife teams at Home Video Studio Chris is quick to tell you that he couldn't do it without his wife. Michelle handles a lot of the public aspects of their business, including a lion's share of marketing and networking, as well as administration. "I absolutely couldn't do it without her," says Chris. "We are a team. I push a lot of the buttons on these machines and she does the smart stuff!"

Michelle is quick to reciprocate the praise: "What carries us in our business is Chris' enthusiasm. It's like a mission. We do what we do because it's a necessary service that really helps people and enriches their lives." And they make money doing it.

Chris also enriches the lives of fellow studio owners as the Director of Technical Support for Home Video Studio. With his enthusiasm, sense of mission and experience who better to ensure the Home Video Studio's customers worldwide are getting their video needs met?

Congratulations to Chris and Michelle Moen. Home Video Studio's May 2013 Studio Owners of the Month.

We caught up with Chris and Michelle a few days ago as they were preparing for a little Labor Day weekend vacation. We asked them about their lives as studio owners two and a half years after their initial Owner of the Month article:

Now that you have a few years under your belt what still surprises you about this business?

It's amazing how much old content is still out there waiting to be transferred to a modern medium. We get more and more people our age whose parents are "downsizing" and they come across "the box" that has all their precious memories. They wonder what to do with it and that's where we fit in!

What have you found is absolutely necessary to thrive as an HVS owner?"

Advertising and marketing. If you are not marketing and advertising your business you're not in business. It's a hobby.

Any special days or events stick out in the last few years?

Parades!! Join a parade! Best $50 spent ALL YEAR LONG! We still get people telling us they saw us in the parade, or "I saw you on TV!!" Our local Access TV station broadcasts the parade!!! In fact, we have one coming up in September!

What are some of your mistakes and what did you learn?

Talking too much! I have got to learn to shut up and let the clients tell me what they want and not suggest so many "options". People hate options! They want a service done. Do the service, THEN offer options like copies, or different formats. I think that is why Michelle is so good at it! I need to work on "Listen, not blab!"

What is your favorite business-related thing to do?

Multitasking. I love it when there are 5 different machines all humming away at a task! I just bounce back and forth between ‘em!

Any favorite quotes or aphorisms that sum up your way of being?

Be the most positive person you know.

Chris and Michelle Moen
Bloomington MN

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Here's what we'll cover at Show 'N Tell Saturday.

The number one thing we'll cover is making money in the video business. I'll cover pricing video as well as collecting the money. What's the difference between a $500.00 video and a $5000.00 video? Are you leaving money on the table? I'll teach you how we do it! Oh... what about a $30,000.00 video?
This is the great unknown for most people who attempt to enter our industry. How do you get business and find clients? I'll share with you.
I'll cover our 12 month and 21 day in person training program in depth. How do we take you from where you are now to where you want to be? We are very good at this as long as you can take that first step and get to Show 'N Tell!
You'll be in my studio all day so we'll definitely get into the nitty gritty on equipment and gear. How will you outfit your studio? Do you have current equipment that can be used? Maybe and if so that will save you some money.
Home Video Studio is a short cut to success. You may be looking for both financial success and creative achievements - money in the bank and an Oscar! We make no promises except to put you in an environment with others who have the same vision. Our mission is to help you achieve success as you define it.
Not everyone is out to make a fortune. Home Video Studio is a very fun and exciting business and lifestyle. Want to turn your hobby into a real live functioning studio? We can do that for you. Want to get your family involved in the business? We'll help train them. This is a very family friendly business.
We'll discuss transitions and getting started. Going to quit your job? Come out of retirement? Convert a 401k? Will you work the studio part time until you can go full time? We will start designing a plan for you at Show 'N Tell Saturday.
We are experts in funding and financing. If you need us to help you find the money we would be happy to. It is easy to convert a 401k or IRA with zero penalty. Many people do a refi or a home equity loan. There are other avenues as well. One of the things we do on Saturday afternoon is cover financing. It's not that difficult. If you need consultation on funding call us.

We suggest you bring your spouse/partner to our Show 'N Tell Saturday. That's our treat. You'll know a whole lot more about running a Home Video Studio by end of day on Saturday!

Schedule your own One-On-One Show 'N Tell to find out if this business is right for you!

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Nov 16, 2018 at 2:00 PM EDT.

"Making Money With Video"

In forty-seven minutes we'll cover:

  1. What makes HVS the perfect business for the right person.
  2. The basic principles that drive our business.
  3. The training and support you will receive.
  4. Home-based and Studio Store options.
  5. Ramp up times - how quickly can you be profitable?
  6. How you can start part-time or full-time.
  7. Your questions and our answers.
Show 'N Tell: A first glimpse
john and tammy
"Tammy and I came to a Show 'N Tell Saturday. The initial conversation was Robert talking about what it is to be a Home Video studio Owner. Of course we'd listened to the CD's over and over in our car for a couple of months. I think Then we had the presentation and we signed right there at the end of the presentation."
- John Montgomery - Newark, OH.
tony and lori
"Our Show 'N Tell Saturday was on May 11, 2002 - Mother's Day weekend! We were already operating our own video business, but we wanted to run it at a higher level with better equipment. We needed a plan and a system like the one offered by Home Video Studio. If you're thinking about HVS, you should go to Show 'N Tell Saturday."
- Tony & Lori Melendez - Amherst, OH.
Call 317-358-5932 or 1-866-714-1956 to reserve your spot! Or Email Robert@homevideostudio.com. Space is limited. Travel paid for qualified attendees!
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